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Logo
Case name
website
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Short Description |
Agora
(Poland) |
Glossy Media
www.glossymedia.pl |
Glossy Media is the first Internet advertising network in Poland created by a portal publisher. In order to obtain advertising budgets targeted at women, it combines: woman services owned by Agora SA, woman services of competitive portal o2.pl, websites cooperating with catch-all networks and independent websites, which used to sell their advertising space on their own. |
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Link to the study case
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The Toronto Star
(Canada) |
Wonderslist.ca
www.wonderlist.ca |
The Toronto Star launches wonderlist.ca, an e-mail marketing program that awards prizes to participants in exchange for their commitment to receiving deals and offers from advertising partners. Advertising partners pay for the privilege of speaking to wonderlist participants, creating a new revenue stream for the Star. |
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Link to the study case
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Verdens Gang AS
(Norway) |
Pengenedine.no
www.pengenedine.no |
VG launches a new internet service concept, Pengenedine.no (“your money”) designed to provide customers quick, safe, and convenient access to the best interest rates on liquid funds. By using the service, customers receive deposit offers within two hours from financial institutions competing for their money. The web site receives a commission on offers from partnering banks that users accept. |
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Link to the study case
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St-Petersburg Times
(USA) |
Politifact.com
www.politifact.com |
The St. Petersburg Times launches a web site that rates the truthfulness of politicians. In the process, the media company generated new advertising and sponsorships for this specific audience of engaged citizens. |
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Link to the study case
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Winnipeg Free Press
(Canada) |
Autos
www.winnipegfreepress.com |
The Winnipeg Free Press Autos web site has nearly 10,000 vehicles for sale and is open to both dealers and private sellers. All users are able to post their vehicle listings free of charge and are able to post up to 15 photos at no cost. In addition to it being a user-generated web site, the company reverse-publishes content to its print product. The company believes the “listing is the lead,” and revenue is generated around the listing. |
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Link to the study case
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The Times of India Group
(India) |
Times Pivate Treaties
www.privatetreaties.com |
Companies market themselves through Times of India advertising space paying via equity stakes instead of cash payments in a programme called “Private Treaties.” Up-and-coming companies get introduced to The Times of India, while the company becomes one of India’s leading private equity firms. |
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Detroit Free Press and The Detroit News
(USA)
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Detroit Media Partnership
www.detroitmedia.com |
Faced with a retrenching economy, the Detroit Media Partnership launched a transformation project aimed at preserving two independent newspapers by cutting back home delivery of the print newspaper to three days a week, a digital focus toward the future, and geometric change. |
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Link to the study case
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