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| The Finalists 2009 After the great success in 2008 of the first edition of their "Innovative Business Models Contest", PubliGroupe/Publicitas and INMA have launched in February the second edition of this contest designed to identify how media companies are extending their brand to fill a new market space, attract new audiences, and generate new revenue streams. In comparison to the previous editions of the contest, the numbers of registrations increased significantly. The finalists have now been selected and members of the INMA are invited to vote for one of the following 7 Top Studycases:
Detroit Media Partnership (USA) Transformation Project
Faced with a retrenching economy, the Detroit Media Partnership launched a transformation project aimed at preserving two independent newspapers by cutting back home delivery of the print newspaper to three days a week, a digital focus toward the future, and geometric change.
St. Petersburg Times (USA) PolitiFact.com
The St. Petersburg Times launches a web site that rates the truthfulness of politicians. In the process, the media company generated new advertising and sponsorships for this specific audience of engaged citizens.
The Times of India (India) Private Treaties
Companies market themselves through Times of India advertising space paying via equity stakes instead of cash payments in a programme called “Private Treaties.” Up-and-coming companies get introduced to The Times of India, while the company becomes one of India’s leading private equity firms.
Toronto Star (Canada) Wonderlist
The Toronto Star launches wonderlist.ca, an e-mail marketing program that awards prizes to participants in exchange for their commitment to receiving deals and offers from advertising partners. Advertising partners pay for the privilege of speaking to wonderlist participants, creating a new revenue stream for the Star.
Verdens Gang VG (Norway) Your Money
VG launches a new internet service concept, Pengenedine.no (“your money”) designed to provide customers quick, safe, and convenient access to the best interest rates on liquid funds. By using the service, customers receive deposit offers within two hours from financial institutions competing for their money. The web site receives a commission on offers from partnering banks that users accept.
Winnipeg Free Press (Canada) Autos
The Winnipeg Free Press Autos web site has nearly 10,000 vehicles for sale and is open to both dealers and private sellers. All users are able to post their vehicle listings free of charge and are able to post up to 15 photos at no cost. In addition to it being a user-generated web site, the company reverse-publishes content to its print product. The company believes the “listing is the lead,” and revenue is generated around the listing.
AGORA (Poland) Glossy Media
Glossy Media is the first Internet advertising network in Poland created by a portal publisher. In order to obtain advertising budgets targeted at women, it combines: woman services owned by Agora SA, woman services of competitive portal o2.pl, websites cooperating with catch-all networks and independent websites, which used to sell their advertising space on their own.
Each case study will be judged based on the merits of the information submitted and not solely on whether the business model was profitable or successful. Three prizes will be given and recognised at the 2009 INMA World Congress. First place and second place prizes will be presented based on a panel of industry expert judges. Meanwhile, a "public prize" will be presented based on online votes by the visitors of the contest web site (http://www.howdoyouextendyourmediabrand.com/view_contest.php).
The award recipients will be unveiled at the 79th INMA Annual World Congress, taking place May 13 - 15 in Miami, USA”
About PubliGroupe: PubliGroupe is a marketing and sales organization dedicated to the sale of advertising space for the media in Switzerland and other countries. PubliGroupe creates and sells space for commercial communication. It establishes a link between supply and demand. It is a leading all media sales organization. Its marketing and technology services support advertisers and their agencies in the implementation of their communication and media strategies. Strongly established on the Swiss market, the group is now aiming for international expansion. It is independent. www.publigroupe.com
About Publicitas : Publicitas is the operational entity of PubliGroupe dedicated to media sales. As a leading international media sales company, Publicitas offers its media partners an unrivalled global sales force with many years of experience, local expertise, "allmedia" know-how and a proactive and entrepreneurial approach to selling. Its close contact with the local market and media partners is the key to its success. Its represented media partners are ensured that all members of its sales teams are fully knowledgeable on their media portfolio whilst maintaining strong relationships with all key advertisers and media agencies in their respective local markets. Through its network of 60 sales outlets in 23 countries, Publicitas brings its media partners closer to the customer - actively, reliably and globally. www.publicitas.com
About INMA: The International Newsmedia Marketing Association (INMA) is a non-profit member organization dedicated to recognizing and extending marketing activities of newspapers, and serving as the industry's premier marketing ideas association. Today, the fast-growing INMA has more than 1,200 members in 80+ countries, mostly senior marketing officers at daily newspapers. www.inma.org
Contacts:
INMA Maria Edwards Terrell
PubliGroupe Ltd. Jean-Christophe Francet Return to news | ||
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