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| PRESS RELEASE CONTEST 09 PubliGroupe & INMA announce the launch of their 2nd "Innovative Business Models Contest" Lausanne (Switzerland) and Dallas (Texas, USA) 26th February 2009 After the great success in 2008 of the first edition of their "Innovative Business Models Contest", PubliGroupe and INMA have announced the launch of the second edition of this contest designed to identify how media companies are extending their brand to fill a new market space, attract new audiences, and generate new revenue streams. The concept for this competition came about as both INMA and PUBLIGroupe realized the emergency for newspapers to constantly look for new developments in the printed paper as well as other media media channels, content related activities and advertising services, in order to attract new revenues from the marketers. The reality is that most publishers can offer, through various media and platforms, a broad range of services to their audiences as well as to their advertisers and their advertising and media agencies. Format change, digitalization, performance based marketing and advertising networks have already shaken the traditional pricing models for advertising space, and INMA and PUBLIGroupe commit to open the dialog within the industry in addressing the question: "What is next? And what will be the next Newspapers' Innovations?"The deadline for receiving entries to the contest will be April 1st 2009, after which a judging process will yield the announcement of award recipients to be unveiled at the 79th INMA Annual World Congress, taking place May 13 - 15 in Miami, USA. The special INMA/PubliGroupe Innovative Business Models Contest web site has been updated to facilitate entries: http://www.how-do-you-extend-your-media-brand.com. Each case study will be judged based on the merits of the information submitted and not solely on whether the business model was profitable or successful. Contestants will be asked to describe their innovative business model and why they consider it innovative. They will be asked to describe their organisation, competitive landscape, and the background that led to the new business model. Finally, they will be asked for objectives, goals, targets, concept, execution, results, and lessons learned. Three prizes will be given and recognised at the 2009 INMA World Congress. First place and second place prizes will be presented based on a panel of industry expert judges. Meanwhile, a "public prize" will be presented based on online votes by the visitors of the contest web site. “We hope the ‘Innovative Business Models Contest’ fills a void in the newspaper industry conversation today: How do we generate new advertising revenues using our multi-platform capabilities?” said Earl J. Wilkinson, executive director of INMA. “We aspire to use this contest as a tool to learn more about what innovators are doing to change the rules of revenue generation.” About PubliGroupe: PubliGroupe is a marketing and sales organisation dedicated to the sale of advertising space for the media in Switzerland and other countries. PubliGroupe creates and sells space for commercial communication. It establishes a link between supply and demand. It is a leading all media sales organization. Its marketing and technology services support advertisers and their agencies in the implementation of their communication and media strategies. Strongly established on the Swiss market, the group is now aiming for international expansion. It is independent. www.publigroupe.com About Publicitas : Publicitas is the operational entity of PubliGroupe dedicated to media sales. As a leading international media sales company, Publicitas offers its media partners an unrivalled global sales force with many years of experience, local expertise, "allmedia" know-how and a proactive and entrepreneurial approach to selling. Its close contact with the local market and media partners is the key to its success. Its represented media partners are ensured that all members of its sales teams are fully knowledgeable on their media portfolio whilst maintaining strong relationships with all key advertisers and media agencies in their respective local markets. Through its network of 60 sales outlets in 23 countries, Publicitas brings its media partners closer to the customer - actively, reliably and globally. www.publicitas.com About INMA: The International Newsmedia Marketing Association (INMA) is a non-profit member organisation dedicated to recognising and extending marketing activities of newspapers, and serving as the industry's premier marketing ideas association. Today, the fast-growing INMA has more than 1,200 members in 80+ countries, mostly senior marketing officers at daily newspapers. www.inma.org Contacts: INMA Maria Edwards Terrell Associate Director, INMA 10300 North Central Expressway, Suite 467, Dallas, Texas 75231, USA Tel.: +1 214 373-9111 Mobile: +1 214 373-9112 Email: maria.terrell@inma.org PubliGroupe Ltd. Jean-Christophe Francet Senior Project Manager Deputy Head of Corporate Development Av. Mon-Repos 22 CH - 1002 Lausanne Tel. office: +41 (21) 317 72 59 Mobile: +41 (79) 230 72 49 Email: jfrancet@publigroupe.com Return to news | ||
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