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Contest Details The contest will begin accepting submissions following the 25-27 April 2007 INMA World Congress of Newspaper Marketing in Paris, France. Submissions may be made through January 2008, at which point the case studies will be reviewed by an international judging panel comprised of INMA Board Members, PubliGroupe employees, INMA employees, and various industry experts. A first and second place winner will be announced at the INMA World Congress in Beverly Hills, USA, 7-9 May 2008. In addition, next to the first and second price, the winner of a "public price" for the most popular concept will be determined by the visitors of this website, who will have the possibility to vote for the best study case. A summary of every study case is published. The participation to the Contest is free of charge, there is no fee per entry charged. |
Contest Details Entering Contest Contest participants Contest Prizes |
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Entering the Contest To enter the contest, please register to submit a document containing your response to the questions below. Each case study will be judged based on the merits of the information submitted not solely on whether the business model was profitable/successful. |
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Concept Summary A. In 10 sentences or less, describe your innovative business model. B. Why do you consider your concept innovative? |
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Background Information A. Describe your organization? B. Describe your competitive landscape? C. What lead to the creation of this innovative business model? |
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Case Study of Business Model Objectives, Goals and Targets A. List the objectives of your concept? • Quantitative • Qualitative Concept B. Provide a detailed description of the business model. Execution C. List the organizational structure of those involved in the business model (organizational charts may be submitted) D. Provide the milestones and timing for this concept. E. What is the financial business plan for this model? Results F. Detail the qualitative and quantitative results of the execution of this business model. Lessons Learned G. Please provide a narrative as to the positive or negative lessons learned by executing this innovative business model. |
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