•  Fill a new market space

        •  Attract new audiences

        •  Generate new revenue streams

The concept for this competition came about as INMA, PUBLIGroupe and Publicitas realized the emergency for newspapers to constantly look for new developments in the printed paper as well as other media mediachannels, content related activities and advertising services, in order to attract new revenues from the marketers. The reality is that most publishers can offer, through various media and platforms, a broad range of services to their audiences as well as to their advertisers and their advertising and media agencies.

Format change, digitalization, performance based marketing and advertising networks have already shaken the traditional pricing models for advertising space, and INMA, PUBLIGroupe and Publicitas commit to open the dialog within the industry in adressing the question: "What is next? And what will be the next Newspapers' Innovations?"